Joy believes in the transformative power of stories and is passionate about supporting the creators who make them. Over the past 30 years, Joy has held several leadership roles in Canada’s audiovisual industry, promoting greater representation in stories.  

She is currently the Vice President, Growth & Inclusion at the Canada Media Fund responsible for the development, design and delivery of the CMF’s inclusion and growth strategies.   

Before joining the CMF, Joy was CEO of the National Screen Institute where she led the creation of more than 20 different programs.  Joy was also a founding member of the programming team that launched the Women’s Television Network (now W Network) in 1995 and programmed feature films for the Gimli International Film Festival.  
 
Her innovative and collaborative spirit earned her the Queen Elizabeth II’s Platinum Jubilee Medal in 2022 in recognition of outstanding service to her province; Playback Canada’s Changemaker of the Year in 2023, East by Northwest’s 2024 Global Connector Award and Women in Film and Television’s 2024 Special Jury Award of Distinction.